Callback
the pulse
Creating the next generation of motorcycles
s2 alpinista, s2ap, via ferrata, pulse, articles, product launch, retail launch, utah, newspaper

Via Ferrata…

...and whatever that means.

Prepare for the eventuality of the unknown. Embrace every moment. Get out. Live. Discover. Be. The ability to navigate winding mountain roads and rugged terrains is your purpose, your joy. Don’t forget to grip those fleeting moments along the way, they’re not found on your phone, or any mood board, because you created them, you and the world around you. Find your route. Make it yours.

Drawing inspiration from the climbing world, a Via Ferrata is a known path that has been fixed with anchor points and cables to assist the climber in traversing an otherwise tumultuous path so that more can experience the climb and the destination after. Italian for “Iron Path” the first Via Ferratas were built in 1800s Europe as utilitarian supply connections between alpine villages and the pastures below. In the 1930s the Italian Alpine Club would convert these supply lines over to recreational attractions for tourism. Now you can find Via Ferrata all over the planet as more discover adventure.

Like the Via Ferrata is to climbing the S2 Alpinista unlocks the sweeping mountain road experiences to electrified two wheels. More akin to a supermoto, the S2 Alpinista features 17" wheels wrapped in Dunlop® Roadsmart IV tires, dropping the seat height down to a more accessible 31" (792mm). This new offering unlocks impressive lean angles of 52.1° left and 44.2° right, perfect for mountain twisties or to be a menace on your morning commute. The S2AP also offers a line of utilitarian accessories designed for personalization, practicality, and mastery. The S2AP is the thrilling new standard for urban riding and beyond. Find your Via Ferrata and make every second count.

s2 alpinista, s2ap, via ferrata, pulse, articles, product launch, retail launch, utah, newspaper
s2 alpinista, s2ap, via ferrata, pulse, articles, product launch, retail launch, utah, newspaper
s2 alpinista, s2ap, via ferrata, pulse, articles, product launch, retail launch, utah, newspaper
s2 alpinista, s2ap, via ferrata, pulse, articles, product launch, retail launch, utah, newspaper
s2 alpinista, s2ap, via ferrata, pulse, articles, product launch, retail launch, utah, newspaper
s2 alpinista, s2ap, via ferrata, pulse, articles, product launch, retail launch, utah, newspaper
s2 alpinista, s2ap, via ferrata, pulse, articles, product launch, retail launch, utah, newspaper
s2 alpinista, s2ap, via ferrata, pulse, articles, product launch, retail launch, utah, newspaper
s2 alpinista, s2ap, via ferrata, pulse, articles, product launch, retail launch, utah, newspaper
s2 alpinista, s2ap, via ferrata, pulse, articles, product launch, retail launch, utah, newspaper
s2 alpinista, s2ap, via ferrata, pulse, articles, product launch, retail launch, utah, newspaper
s2 alpinista, s2ap, via ferrata, pulse, articles, product launch, retail launch, utah, newspaper
s2 alpinista, s2ap, via ferrata, pulse, articles, product launch, retail launch, utah, newspaper